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Today's slr digital cameras Article
Hidden Camera Stories Can Be Dangerous
Gerard Braud, media training consultant, tells Eve B. Rose how proper preparation can help a company speak honestly to the public and limit the potential damage of a hidden camera story driven by media bias.?
When it first appeared on the horizon, the story was a category 5 hurricane with the potential to cause serious damage.? By the time, it made landfall, it was more like a weak tropical storm. All because this U.S. retail chain asked the tough questions.
After a television newsmagazine called the company, asking if they could conduct an interview with senior management, the public relations director called Gerard Braud. Braud developed seven pages of questions for the PR director to ask TV show?s producer. ?I wanted to develop a roadmap of where they were taking the story,? he says.
Although surprised at the number of questions, the producer answered them. ?We asked point blank if they had hidden camera video,? says Braud, ?and the producer confirmed that it would be used. When he refused to let us view it, we asked him about what we would see and in what states the footage had been shot.? Using that information, Braud identified the issues on which he thought the story would focus. Then, with his own hidden camera, he visited retail outlets in the states where the network had filmed. His goal:? to duplicate what the network found.?
Upon his return, he screened the video for the training department to determine if proper customer service procedures were followed in the stores. Time and time again, he was told that the salespeople were conducting themselves exactly the way they were trained. In fact, the retail chain enjoyed a 97 percent satisfaction rate for the customer service. Based on these findings, Braud developed another set of questions which the PR director presented to the producer. ?We were successful in taking several issues off the table because of the research we?d done,? says Braud.?
Preparation continued down to the last minute. The day before the interview, Braud conducted media training with the executive who would be interviewed. Then he and the PR director, along with corporate lawyers and a team of experts from the company, met with the producer for two hours and went over the issues one at a time. More topics came off the table as the producer was shown detailed descriptions in the company?s training manuals, descriptions that shot down suspicions that the company was not acting on the best behalf of consumers. Using what they had learned in their meeting, Braud spent the evening conducting even more focused media training with the corporate executive. By 11:00 p.m., he believed he had covered all the questions that would be asked ? in the order they were likely to be asked. And in fact, the actual interview was almost identical to the final role play he and the executive completed.?
The resulting story was weak. The network, which had sought to do a buyer-beware piece on the retail chain, was left with a segment featuring a few isolated consumers who seemed to be asking for special treatment.
Copyright ? Rose Communications
, Inc.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Eve B. Rose, ABC, CIMA? is a writer and editor with more than 25 years of experience in marketing and organizational communications. In addition to marketing brochures and other collateral, she writes white papers, shareholder reports commentaries, newsletter and magazine articles, and management communications ? among other things. To learn more about Eve?s services, visit www.everose.com
Featured slr digital cameras Items
Wii Gladiator Kit
Wii Gladiator Kit
Slice, stab and defend your way through your Wii role playing games with this Gladiator Pack. Equipped with two 16? swords and a shield to protect yourself from attackers, youhave all of the bare necessities for a warrior to do battle with. The two swords differ in style to fit the theme of the game being played, to give it a more authentic feel. The blades of the swords are made of light weight, cushioned foam so that children do not harm themselves or destroy surrounding furniture while hacking away. Located in the handle of each weapon is a slot where the Wii remote fits securely. Since the weapons are not any heavier than the remote itself, you can enjoy lengthy playing time without tiring from the burden of a weighty weapon. Simply by placing the remote in its allotted slot, you are ready to take on the virtual world.
Customer Review: Not as fun as you would think
I thought this would be so cool for the Twlight Princess Zelda game; to really have a shield and sword. But really the game play is not enhanced by the product and my son took them off.
Photo Impact Pro Ver. 11
Photo Impact Pro Ver. 11
PhotoImpact® Pro 11 is the ideal choice for digital photography, creative design and web graphics all in one powerful suite. Youll get everything you need to organize, edit, manage, and share digital photos and so much more!
Whether youre new to digital photography or a seasoned professional, youll appreciate the award-winning power and flexibility of PhotoImpact Pro. It not only delivers state-of-the-art image editing and high-end photo filters for enthusiasts, but it also caters to first-time users with an improved Basic Mode plus more than 1,500 photorealistic scrapbook embellishments. PhotoImpact Pro offers dozens of other new features including RAW File Support, White Balance Correction, and the revolutionary SmartRemove Scene Compositor to create a perfect image by combining the best elements of several photos.
Targus High Speed 14- in-1 USB 2.0 Card Reader & Writer
Targus High Speed 14- in-1 USB 2.0 Card Reader & Writer
High-speed USB 2.0 connectivity for superior data transfer speeds, and is backward compatible with all USB 1.1 ports so it will still work with your older systems. Easy to install, the TGR-CRD14 is truly plug-and-play and is compatible with Compact Flash, I, II IBM MicroDrive, SD/MMC, XD/Smart Media, Memory Stick Pro/Pro Duo Magic Gate, and Mini SD memory cards.
Epson StoryTeller Photo Book Creator -- 5in x 7in (10 pages)
Epson StoryTeller Photo Book Creator -- 5in x 7in (10 pages)
Life is more than a snapshot, it's a story. And now you can share yours in a beautiful, glossy photo book. StoryTeller Photo Book Creator from Epson is an all-inclusive kit with everything you need to turn your digital photos into a beautiful, hard-bound glossy photo book for friends and family to enjoy. And, it can be printed and assembled right at home. You get a durable, pre-bound 5"x7" 10-page book, along with glossy photo pages, a glossy book cover, plus easy-to use software that lets you select, enhance and place up to 200 photos. Whether it's a family reunion, a graduation, an exciting trip or everyday moments, StoryTeller makes the perfect book for friends and family. Includes two custom-size sheets of scored glossy photo paper (use one for practice and the other for your final cover) Custom-fit transparent sleeve protects your finished book Easy at-home assembly Works with most ink jet printers Epson and Canon printers will print the entire 20.83 cover. Most printers from HP, Lexmark and Dell cannot print on paper that is 5.5 x 20.83. See your printer's specifications for details. Minimum system requirements - IBM compatible PC, Windows 98 / Me / 2000 / XP, 2.3GB of available HD space, 16-bit color monitor (800 x 600 pixels or higher)
Customer Review: Great product!
I loved this product. For an amateur computer user and photographer I was able to follow the instructions and completed my very own custom book. The results were absolutely beautiful and I was very happy with the end product. I didn't use the cover for my book. It was for my husband and I thought the exterior was great just the way it was. I added gold letters from a scrapbook store for the title. I was very pleased and will probably make other books for families and friends. My husband loved it!
Customer Review: Great Product
This is a wonderful product for someone who is not into scrapbooking,to me that is a waste of time. This product allows you just add your photos and print, and it has a scrapbook appeal. The only problem that i have found was trying to reprint a book that i made in 8x10 into 5x7 mode and that was only the front cover and i couldnt spend alot of time on figuring out how. This really gives someone who puts their pics on the computer to have the ability to just click and print, but print a whole book. For me wouldnt have my sons first baby book done.
I hope this helps
Rose
slr digital cameras in the news
Nikon Introduces Its Cheapest D-SLR Yet
Thu, 16 Nov 2006 03:52:54 GMT
As if this year's D-SLR war wasn't already intense enough, Nikon has again upped the ante with another consumer D-SLR, the D40, which lists for $599 with lens …
Digital instant with greater precision (News Interactive)
Mon, 16 Jun 2008 14:00:00 GMT
IT is getting easier to take the next step in digital photography.
Willoughby's, New York's Oldest Photographic Emporium, Sponsoring ... - Emediawire (press release)
Thu, 19 Jun 2008 15:11:20 GMT
Willoughby's, New York's Oldest Photographic Emporium, Sponsoring ... Emediawire (press release), WA - If you are shooting with a digital SLR but you want to know more about the latest DSLRs' bells and whistles, or you've been pointing and shooting and you're ... |
camera case
Today's slr digital cameras Article
Hidden Camera Stories Can Be Dangerous
Gerard Braud, media training consultant, tells Eve B. Rose how proper preparation can help a company speak honestly to the public and limit the potential damage of a hidden camera story driven by media bias.?
When it first appeared on the horizon, the story was a category 5 hurricane with the potential to cause serious damage.? By the time, it made landfall, it was more like a weak tropical storm. All because this U.S. retail chain asked the tough questions.
After a television newsmagazine called the company, asking if they could conduct an interview with senior management, the public relations director called Gerard Braud. Braud developed seven pages of questions for the PR director to ask TV show?s producer. ?I wanted to develop a roadmap of where they were taking the story,? he says.
Although surprised at the number of questions, the producer answered them. ?We asked point blank if they had hidden camera video,? says Braud, ?and the producer confirmed that it would be used. When he refused to let us view it, we asked him about what we would see and in what states the footage had been shot.? Using that information, Braud identified the issues on which he thought the story would focus. Then, with his own hidden camera, he visited retail outlets in the states where the network had filmed. His goal:? to duplicate what the network found.?
Upon his return, he screened the video for the training department to determine if proper customer service procedures were followed in the stores. Time and time again, he was told that the salespeople were conducting themselves exactly the way they were trained. In fact, the retail chain enjoyed a 97 percent satisfaction rate for the customer service. Based on these findings, Braud developed another set of questions which the PR director presented to the producer. ?We were successful in taking several issues off the table because of the research we?d done,? says Braud.?
Preparation continued down to the last minute. The day before the interview, Braud conducted media training with the executive who would be interviewed. Then he and the PR director, along with corporate lawyers and a team of experts from the company, met with the producer for two hours and went over the issues one at a time. More topics came off the table as the producer was shown detailed descriptions in the company?s training manuals, descriptions that shot down suspicions that the company was not acting on the best behalf of consumers. Using what they had learned in their meeting, Braud spent the evening conducting even more focused media training with the corporate executive. By 11:00 p.m., he believed he had covered all the questions that would be asked ? in the order they were likely to be asked. And in fact, the actual interview was almost identical to the final role play he and the executive completed.?
The resulting story was weak. The network, which had sought to do a buyer-beware piece on the retail chain, was left with a segment featuring a few isolated consumers who seemed to be asking for special treatment.
Copyright ? Rose Communications, Inc.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Eve B. Rose, ABC, CIMA? is a writer and editor with more than 25 years of experience in marketing and organizational communications. In addition to marketing brochures and other collateral, she writes white papers, shareholder reports commentaries, newsletter and magazine articles, and management communications ? among other things. To learn more about Eve?s services, visit www.everose.com
Featured slr digital cameras Items
Wii Gladiator Kit
Wii Gladiator Kit
Slice, stab and defend your way through your Wii role playing games with this Gladiator Pack. Equipped with two 16? swords and a shield to protect yourself from attackers, youhave all of the bare necessities for a warrior to do battle with. The two swords differ in style to fit the theme of the game being played, to give it a more authentic feel. The blades of the swords are made of light weight, cushioned foam so that children do not harm themselves or destroy surrounding furniture while hacking away. Located in the handle of each weapon is a slot where the Wii remote fits securely. Since the weapons are not any heavier than the remote itself, you can enjoy lengthy playing time without tiring from the burden of a weighty weapon. Simply by placing the remote in its allotted slot, you are ready to take on the virtual world.
Customer Review: Not as fun as you would think
I thought this would be so cool for the Twlight Princess Zelda game; to really have a shield and sword. But really the game play is not enhanced by the product and my son took them off.
Photo Impact Pro Ver. 11
Photo Impact Pro Ver. 11
PhotoImpact® Pro 11 is the ideal choice for digital photography, creative design and web graphics all in one powerful suite. Youll get everything you need to organize, edit, manage, and share digital photos and so much more!
Whether youre new to digital photography or a seasoned professional, youll appreciate the award-winning power and flexibility of PhotoImpact Pro. It not only delivers state-of-the-art image editing and high-end photo filters for enthusiasts, but it also caters to first-time users with an improved Basic Mode plus more than 1,500 photorealistic scrapbook embellishments. PhotoImpact Pro offers dozens of other new features including RAW File Support, White Balance Correction, and the revolutionary SmartRemove Scene Compositor to create a perfect image by combining the best elements of several photos.
Targus High Speed 14- in-1 USB 2.0 Card Reader & Writer
Targus High Speed 14- in-1 USB 2.0 Card Reader & Writer
High-speed USB 2.0 connectivity for superior data transfer speeds, and is backward compatible with all USB 1.1 ports so it will still work with your older systems. Easy to install, the TGR-CRD14 is truly plug-and-play and is compatible with Compact Flash, I, II IBM MicroDrive, SD/MMC, XD/Smart Media, Memory Stick Pro/Pro Duo Magic Gate, and Mini SD memory cards.
Epson StoryTeller Photo Book Creator -- 5in x 7in (10 pages)
Epson StoryTeller Photo Book Creator -- 5in x 7in (10 pages)
Life is more than a snapshot, it's a story. And now you can share yours in a beautiful, glossy photo book. StoryTeller Photo Book Creator from Epson is an all-inclusive kit with everything you need to turn your digital photos into a beautiful, hard-bound glossy photo book for friends and family to enjoy. And, it can be printed and assembled right at home. You get a durable, pre-bound 5"x7" 10-page book, along with glossy photo pages, a glossy book cover, plus easy-to use software that lets you select, enhance and place up to 200 photos. Whether it's a family reunion, a graduation, an exciting trip or everyday moments, StoryTeller makes the perfect book for friends and family. Includes two custom-size sheets of scored glossy photo paper (use one for practice and the other for your final cover) Custom-fit transparent sleeve protects your finished book Easy at-home assembly Works with most ink jet printers Epson and Canon printers will print the entire 20.83 cover. Most printers from HP, Lexmark and Dell cannot print on paper that is 5.5 x 20.83. See your printer's specifications for details. Minimum system requirements - IBM compatible PC, Windows 98 / Me / 2000 / XP, 2.3GB of available HD space, 16-bit color monitor (800 x 600 pixels or higher)
Customer Review: Great product!
I loved this product. For an amateur computer user and photographer I was able to follow the instructions and completed my very own custom book. The results were absolutely beautiful and I was very happy with the end product. I didn't use the cover for my book. It was for my husband and I thought the exterior was great just the way it was. I added gold letters from a scrapbook store for the title. I was very pleased and will probably make other books for families and friends. My husband loved it!
Customer Review: Great Product
This is a wonderful product for someone who is not into scrapbooking,to me that is a waste of time. This product allows you just add your photos and print, and it has a scrapbook appeal. The only problem that i have found was trying to reprint a book that i made in 8x10 into 5x7 mode and that was only the front cover and i couldnt spend alot of time on figuring out how. This really gives someone who puts their pics on the computer to have the ability to just click and print, but print a whole book. For me wouldnt have my sons first baby book done.
I hope this helps
Rose
slr digital cameras in the news
Nikon Introduces Its Cheapest D-SLR Yet
Thu, 16 Nov 2006 03:52:54 GMT
As if this year's D-SLR war wasn't already intense enough, Nikon has again upped the ante with another consumer D-SLR, the D40, which lists for $599 with lens …
Digital instant with greater precision (News Interactive)
Mon, 16 Jun 2008 14:00:00 GMT
IT is getting easier to take the next step in digital photography.
Willoughby's, New York's Oldest Photographic Emporium, Sponsoring ... - Emediawire (press release)
Thu, 19 Jun 2008 15:11:20 GMT
Willoughby's, New York's Oldest Photographic Emporium, Sponsoring ... Emediawire (press release), WA - If you are shooting with a digital SLR but you want to know more about the latest DSLRs' bells and whistles, or you've been pointing and shooting and you're ... |
camera case
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